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How I Use Claude Code to Make Viral Carousels

Renato Dinis

These are finished social carousels. Every slide on brand, the same look the whole way through, and it wrote the caption for every platform too: Instagram, LinkedIn, X, all of them. Here's the thing. I didn't open Canva for any of it. I made them with one line in my terminal. Making a single carousel used to cost me an afternoon: resize every slide, recolor it, rewrite the copy five times, never quite matching. And the part that still gets me is that each of these whole looks started from one screenshot. One picture in, a complete branded design system out. Let me show you how it works.

What the carousel skill is

It's a skill I built for Claude Code called Carousel. You give it a topic, type it or paste a link, and it hands back a full carousel and the post copy for every platform.

The whole thing leans on two saved pieces: a brand (who it's for, your voice, your call to action) and a style (the actual look). You set those up once, and from then on every carousel reuses them. So the first one takes a few minutes to define the look. After that you basically say the topic and watch.

The setup

Let me set it up from scratch, in an empty project, so you see how little there is to it.

  1. Grab the kit from the link below, it's a small download.
  2. Unzip it and drop that folder straight into your project.
  3. The one paid piece: the slides get drawn by an image model on fal.ai. Make a free fal account, create a key, and paste it into a .env file. Pay-as-you-go, no subscription.

And here's the part I like. I don't run any install commands myself. I just tell Claude Code "set up the carousel skill from this folder," and it installs the skill and everything it needs. That's the whole setup. If you can unzip a folder and paste a key, you're ready.

How it works

The flow is five steps.

Step one, the style. This is the magic part. You hand it one screenshot, a design you like, a look you screenshotted off Pinterest, your own brand, and it studies it and writes you a full design system: the palette, the fonts, the rules, even a rendered style guide. One picture becomes a brand.

Step two, the brand. It asks a few quick questions. Who is this for, what do they struggle with, what's your call to action, your handle. That gets saved, so it never asks again.

Step three, the copy. Now the topic. It doesn't just dump text, it follows a fixed five-beat story every good carousel uses: a hook to stop the scroll, the problem, the system or steps, the proof, and the call to action. Five slides, one clean arc.

Step four, it draws them. Here's the trick that makes them look like a set instead of five random images: every slide is drawn from that same style screenshot, with the same seed locked in. Same palette, same texture, same type, every single slide. Change the seed and the set drifts apart; lock it and it holds.

Step five, the copy for every platform. Then it writes the caption for Instagram, LinkedIn, X, and a YouTube community post, each one shaped for that platform.

Same topic, any look

Same topic, two completely different brands. One is a bold, builder-y look: big type, a lime banner, glossy 3D objects. The other is the exact same topic, same five beats, same command, done as a friendly hand-drawn sketchnote for total beginners.

Nothing changed but the style I pointed it at. The story's identical; the skin is whatever you want. So if you run a serious dev brand and a beginner-friendly one, it's the same tool, two saved looks.

What it costs

When I run it live, it pulls up the brand and style I already saved, writes the five slides of copy, and shows me before it spends a cent. Then it stops and asks one thing: how sharp do you want them. The slides come out to roughly a few cents each, so a full five-slide carousel lands around 60 cents and a minute and a half. Sixty cents for the thing that used to eat my whole afternoon.

The reuse payoff

This is where it really pays off. The look is saved. Drop in a totally different topic in the exact same brand and you don't redefine anything. By your second or third carousel you're not setting anything up; you're typing the topic and picking how sharp you want it. The slow part, deciding how your brand looks, you do once. Everything after is minutes.

The real lesson

That's the real lesson, and it's bigger than carousels. You don't need to be a designer, and you don't need an afternoon. You need one good screenshot and one command, and a machine that keeps it consistent so you don't have to. I packaged this exact skill so you can drop it into your own Claude Code and run it on your own brand. Anyone can build with AI, and I mean anyone.

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